Aaron Sammon
Entrepreneur • DTC Operator • Software Engineering Background
Entrepreneur and operator with cross-disciplinary experience spanning e-commerce, software engineering, and international procurement.
I’ve built and scaled consumer brands, managed multi-market supply chains, and previously worked in institutional asset-management engineering environments.
My work blends technical problem-solving with commercial execution — from running a high-volume DTC brand to negotiating with suppliers, managing global logistics, and building internal tools for operations and growth.
Experience
CEO & Founder — Pawsome Couture
2016 – Present
Built and scaled a multi-million-dollar DTC brand selling pet accessories and jewelry across multiple international markets.
- Product, supply chain, and international expansion
- Paid media strategy (Meta, Google, TikTok)
- Conversion optimization & merchandising
- Team, operations, and financial management
- Tech stack oversight (Shopify, custom apps, analytics)
Director — Aarsmedia Limited
2013 – Present
- Digital commerce & performance marketing
- Cross-border administration & company ops
- Procurement & sourcing initiatives
- Internal tooling & systems development
Software Engineer — Old Mutual Asset Management (OMAM)
Before entrepreneurship
- Back-end development
- Systems integration & data automation
- Institutional compliance engineering
Contact
Email: aaron@aaronsammon.com
Current Location: Vancouver, Canada | Cork, Ireland